Vacatastic

Branding & Brochure

Vacatastic is a conceptual travel agency. It is family-oriented and strives to share the joy of beach vacations with its clients without the hassle of vacation planning. Using blue and yellow to represent the water and the sand, Vacatastic makes their clients feel like they are right on the beach. With additions of white, black, and a readable gray, this brochure embodies the best of a beach vacation. A simple, sans serif font reflects the calmness that the beach can provide. This modern brochure entices its viewers to want to learn more about Vacatastic through beachy imagery. The tri-fold design makes the viewer feel like Vacatastic is approachable and won’t try to overload the information.

Process


sketchbook with sketches of vacatastic logos and brochure options

Logo and Brochure Sketches

vacatastic type study and color study with blue sky background and palm trees

Type Study and Color Palette

Versions


versions of vacatastic logo with beachy background

Logo Versions

versions of vacatastic logo with beachy background

Brochure Outside Version

versions of vacatastic logo with beachy background

Brochure Inside Version

Final


versions of vacatastic logo with beachy background

Black & White Logo

versions of vacatastic logo with beachy background

Color Logo

versions of vacatastic logo with beachy background

Reversed Logo

versions of vacatastic logo with beachy background

Brochure Outside

versions of vacatastic logo with beachy background

Brochure Inside

VIEW ALL WORK




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